Hey, I’m Danae, a Product Manager & Designer based in Amsterdam.

career wrapped 2022

5+

For the last 5+ years, I ‘ve worked with venture-backed startups and enterprises to drive impact through discovery and design.

10+

I’ve led the design team efforts and collaborated with stakeholders, product & engineering teams for 10+ digital products.

featured case study #1

Healthier habits for your unique self

Designing for habit formation and engagement for first-time, ongoing, disengaged and resurrected users.

featured case study #2

Data exploration for the whole team

Conceptualizing and scaling the system of a data exploration and visualisation solution.

how I manage

This is a survival journal — or less dramatically — my attempt to document processes and best practices through the wins and slaps — mostly slaps — while managing coordination and product challenges.

We will call this the early year notes since the author is still on her 5-year mark working with startups and enterprises.

the kilometres so far

Since 2018, I had the luck to land at fromScratch Studio. Alongside a great design team, I’ve deep dived in industries and built products with some amazing startups and companies. Here are some of the domains you can find my work in ↓

  • Shared mobility

  • Digital health

  • Context augmentation in meetings

  • Automated retail planning

  • Agrotechnology

  • Blockchain

  • Marketplaces

Before fromScratch Studio — and while I was a 3rd year in Computer Science — I applied for and got my first job as a product designer at Aristotle University of Thessaloniki (2017 - 2018), to optimise services used by over 80.000 university members. Funnily enough, during that time I designed the digital graduation flow, that I then used to get my BSc.

With that experience under my belt, I designed the student, teacher and registrar platforms for Universis (2018 - 2019).

and finally, the stage frights

The events below are mostly me saying yes to presenting UX ideas, without thinking about the repercussions of my remote stage fright. Can’t wait for the next ones.

  • OK!Thess Startup Hub

    2022 Recurring Guest Speaker
  • City College, University of York

    2022 Guest Speaker
  • Women Techmakers Greece

    2021 Guest Speaker
  • TEDx University of Macedonia

    2017 Organizing Team Member

Always open to discuss → send me an email or drop a message on LinkedIn